Barcardi, aka Bacardi Limited, prides itself on being one of the largest, privately held, family-owned, and operated liquor
manufacturers in the world. Established well over 161 years ago on the reputation of offering high-quality white rum, this
renowned brand has since expanded its vast portfolio to include more than 200 affiliated brands and labels. Founded in Cuba in
1862 by a respected immigrant family led by Facundo Bacardi Masso (previously a Spanish wine merchant) and run by the 7th
generation of that same family, Barcardi provides exceptional rum and liquor to roughly 170 countries. The story goes that
Facuno and his brother Jose purchased a Santiago de Cuba distillery in October 1862 with one copper and cask iron still. Along
with the building came the inspiration for the brand’s logo – a family of fruit bats. Since that time, the family has grown the
brand into the icon it is today, diversifying into numerous labels including Dewar’s Scotch, Bombay Sapphire gin, and Grey
Goose Vodka. Acclaimed, award-winning and a dominant brand worthy of note – Bacardi is an emblem of success built from
generations of quality, craftsmanship, and aspiration.



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